BNA, aka Banco Nación Argentina, had to launch a new app for senior clients. With more intuitive and better access for them. But we didn't want to make a visual communication that felt old fashion. So how can we deliver a design with impact and easier to be recognized by the target audience? But also be modern and attractive and have a clear and adaptive message.

Agency: SLN

Client: Banco Nación Argentina

Art Director: Ivan Zimmermann

Photographer: Gonzalo Lauda

Creative team: Benjamin Tornquist, Ivan Zimmermann